Not every record-breaker makes history — but Spider-Man: Brand New Day’s trailer has done exactly that. Released on March 17, the promo crossed one billion views in just four days, making it the first movie trailer in history to achieve this. WaveMetrix confirmed the 1.1 billion figure by Tuesday, and the entertainment world has been marveling at the feat ever since.
The 718.6 million views in the first 24 hours was itself a record. Deadpool & Wolverine’s Super Bowl teaser had held the prior mark with 365 million, while Spider-Man: No Way Home had previously set the franchise standard at 355.5 million. Even Grand Theft Auto VI’s 475 million first-day views — celebrated as a cross-industry milestone — were left behind.
Crossing one billion total views in four days is a milestone without any parallel. It is the highest total ever recorded for a film trailer, by a margin that existing records cannot measure up to. Brand New Day has written its own chapter in the story of film marketing.
Due in theatres July 31, Brand New Day is directed by Destin Daniel Cretton and scripted by Chris McKenna and Erik Sommers. The film stars Tom Holland, Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Mark Ruffalo, Tramell Tillman, and Michael Mando. It is Phase Six of the MCU’s Spider-Man entry and will release in India in six languages.
The trailer showed an isolated, forgotten Peter Parker, searching for purpose and connection in a world that erased him. Fans responded with both emotion and humor, coining alternate titles and sharing the trailer endlessly. Brand New Day enters its theatrical run with more momentum than any Marvel film in memory — and all of it hard-earned, one view at a time.